The ability of being able to send out automated emails or texts with specific content depending upon what day it is was really useful in our business! They also had some great tips about how we could use this product better which helped us understand where they want users spend time within our app so as an engineer I can make changes there if needed instead of having employees manually go through each page one by 1. We're solving problems people have when trying to organize events while keeping track of things like RSVPs etc.,.