The ability for one system of record, from which all reporting is derived as well as any analytics or ad-hoc analysis can be done in real time by users without having access privileges into other systems. For example - you have your sales team using Salesforce but also need an insight view like what they are seeing through their own CRM platform (SalesForce) so when it's not available via SOAR/Infologic Analytics we provide this capability with our solution called "Analytics". This has been very valuable because there was no way before now allowing them to see exactly where opportunities were going down road quickly vs those still open etc. It would allow better decision making about whether something needed action immediately versus waiting until next quarter report cycle. We've had success solving these issues within both Finance & Operations teams across multiple geographies including.