I like that it's very user friendly for non-techies who are looking to build out their own funnels without coding experience or technical knowledge! The support team is also amazing, quick with responses & easy going as well :) They have helped us set up several different types (and sizes) of funnel templates over time - our sales teams can easily use them all now instead of having multiple sets in various states/versions across platforms. So far we're really happy wtih how everything has come together so smoothly once they were able to get things setup correctly at first try vs previous solutions where there was more trial'n error involved before getting something working properly!!