The ease of use for my team as well our customers when publishing new material or updates via CMS channels like WordPress etc., I love that we are able to have an easy way in which all users can access this information without having any technical knowledge required! It's not perfect however - sometimes if you're using multiple devices at once then there might be some difficulties but otherwise its great so far!! We've seen significant improvements since implementing smin t into how quickly news stories go live across various platforms (including social media).