First of all, it should be noted that this product is not a dye box. This is the dye that the pros use and you need to mix it with the developer. Just equal parts dye and developer, the larger the developer volume the greater the buoyancy. It costs a little more than the color in the box (depending on which color you use), but it's a lot better for your hair and your hair will thank you. One thing I have to tell you about this product is that they have an app you can download that takes the guesswork out of the color of your hair and tells you exactly which bulk developer to use and for how long should sit on your hair. You choose your hair's natural level, your hair's color level (if dyed) and then choose the color you want your hair to be. It gives you a product to use and tells you everything else. There's even a timer that you use. How cool is that? Especially for reds, whose appearance is so difficult to predict. At least because of the color. It was exactly as expected. I wanted a subtle ombre and used this dye for the bottom part and a darker shade for the top part (blended in the middle). My natural hair is medium/light brown and I dyed my hair a different shade of red. (it was quite a light shade). But as I said, the app was very helpful in choosing colors. Also, I used a 30 volume developer, which is a little more than the recommended 20, but I wanted more boost. I will attach a picture so you can see. You must look at the shade below to see this color. The color blended very well and went on smoothly. He even smelled pleasant, which is not the case with many hair dyes. Overall I am very happy with this paint.
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