The ability to target your ads in real time, using GPS data for precision targeting is great! Also it's very easy of use once you get used to how everything works - just keep working at it until you figure out what all those buttons do (and that can take some trial & error!). It also helps if there are other people within an office who have been trained by someone else already so they know where things should be located or which button does exactly as advertised. We've recently started trying our hand at mobile advertising through this platform but we're not seeing much difference yet between desktop vs phone usage patterns when interacting w/ads. However I'm sure more experience will help us see improvements over time. If you don't understand analytics then maybe try another program first before jumping ship too quickly; however make certain that you fully research each option available because sometimes companies change them without warning or even notice existing customers like myself were never notified about changes made after purchase.