It's very useful tool to create marketing campaign. There are multiple campaigns options including B2B and B2C as well. It is easy to deploy. The price is also cheap for us budgeters to implement in to our marketing efforts without sacrificing too much or compromising quality. Nothing so far in terms of the platform and I would say it depends mainly how technically inclined a business or individual is able to use this software. I recommend anyone who requires a simple marketing automation that does not interfere too much with its backend functionality that they give it a shot. The main reason we use and deployed so far have been ease of use and its features of creating multiple campaigns including B2B and B2C. This has helped us maximize reach and drive qualified traffic to relevant landing pages. The customer support is exceptional - they go above and beyond to ensure you're completely satisfied. They are very responsive when it comes to questions we have or things that aren't quite working as expected. A few months ago I needed some updates made to our account - which was promptly updated without any hassle at all. Their team continues to make enhancements where necessary for us. We've also used their services in other projects within the company (as an outsourced system integrator).