I like how simple it makes creating goals really easy for our sales team to complete their tasks each day! It would be great if you could set up custom fields or checkbox options with more detail than what's available out-of-the box! Also having all my objectives together into one place helps me stay organized when setting them as well, which saves time throughout the week especially since they are there already within another tool that takes some work just looking at multiple different sheets.
Being able to update/edit those same goals from anywhere using mobile devices allows us so much flexibility while traveling through events such as trade shows where we need access even outside of normal business hours.