I like that it's simple to use - you don't need any coding or 3rd party services installed before using this software-it just works! Not much yet as far from making my own AR app but having such an easy tool makes me want more now :) great start so looking forward how they will improve in future updates! keep up with what people are saying here & make improvements where needed (i have heard some issues w/ their support team). Having access of all our existing data via excel files was one problem i solved by moving away form hard copy documents which were difficult too move around between offices without copying them over again every time we had new document changes etc.