The best part of using this advertising platform is its simplicity, allowing advertisers to use their own targeting tools as well as custom audiences for even more targeted campaigns. There aren't many downsides in my opinion (maybe you have some experience with other ad platforms), but if you're looking to advertise on Reddit I'd look at trying out one of our competitors first before jumping into Reddit Advertising. We were able to target specific subreddits within the platform which helped us get much better results than just posting randomly throughout the site.
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