I like that it can be used for both desktop, as well as smart phones to target our customers with more relevant ads at opportune times of day or week when they are most likely using their device in an appropriate manner (e-commerce). This makes user experience much better because we don't have to guess whether someone's looking out through glass doors vs windows if there was no way tell from just seeing them walk by outside! It also helps us get into people who may not otherwise see any advertising but could potentially buy something online during peak hours - which leads me directly back around my point about making sure you're targeting your audience correctly so this feature has been very helpful thus far!!