The ability to build our own dashboards using a variety of different data sources as well as the ease of use in being able to create visualizations without having to be an expert in creating them. It can be difficult to get used to at first but once you do it's easy to go back and forth between the standard and advanced view. I dislike having to pay for things like the advanced license when all we need is something simple. We are able to access data from any source and quickly visualize it. This saves us so much time in finding what we need to know instead of just looking through reports.