The ease of use is one thing that I love about this product! It works well for both B2B or consumer websites (or any type!).
We've been able to increase our conversion rate significantly using leadforms as opposed to other options we had in place before it was implemented at my organization - which were not nearly so easy-to implement nor did they offer such great results like Leadefrom does!! There are some things you have do be aware/careful when implementing them but nothing too difficult once familiarized yourself wtih how everything functions. Our main goal here has always just simply captured email addresses from visitors who come onto our site looking specifically into an opportunity area within either marketing automation software tools etc., then converting those emails directly through third party platforms instead of having people fill out standard web form information first only later being redirected after submission back via link provided upon completion & approval process thru their platform provider).