I think it's going to be cheap and I was wrong. In fact, these are the nicest external hard drive USB cables I've ever seen. Not only is the cable a completely different design, it has a little more grip, more texture, but the point where the connector itself connects to the cable is very reinforced. Everyone's iPhone cables break here all the time and Apple should be ashamed that they don't make cables of this high quality and throw that crap in the landfill. I will definitely be buying a few more of these so I have a spare. I wish I could get them in little mini adapters for my mini USB external hard drives.