Some people have left negative reviews but I don't think they understand the product. I mounted it on my car's rear bumper and on the inside edges of the side doors to improve visibility for oncoming drivers. Temperature around 36 degrees. That was two months ago and there is no sign that the tape was lost. I find it reflects the light directed at it very well, but remember that it reflects the light straight back to the source. So if you want to test this with a flashlight, keep the light at eye level. It reflects headlights directly onto approaching drivers and does so in a wide arc of approach. Overall I think this is a great product. (And no, I am in no way affiliated with the seller!;-))
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