As an Agency, we are always looking for new ways to get our clients results through digital marketing so this tool allowed us to do just that! We used it mostly as a way to identify where our competitors were spending their budgets but it was great in understanding what content is driving traffic from social media.
I wish there was more of a dashboard or reporting view available instead of being able to only look at analytics one time per week. It's hard when you're trying to figure out whats working for your client if all they have access too is weekly reports. Use them to learn about your competitor's online marketing strategies and see how much money is spent versus returns achieved.