Ease of use, no code required! I can create my feeds from scratch in less than 5 minutes with this tool compared to other tools that require me spend hours writing XML before deployment is even possible (eXpressnews). The fact you don't need any technical knowledge or skills means it's ideal if your team has limited experience working across multiple channels including social media marketing & SEO - but also great value when there are more capable people within an organisation who have those abilities already built into their skill sets/experience base etc..
ο»Ώ