I like that it is very flexible, we have been able to use feeds in many different ways so far without any issues at all - which has really helped us get up & running quickly with out own feed platform! We are currently using this service as an API but would also be interested if they ever added custom fields or allowed more complex logic within their system (such as pulling data from multiple tables). This can sometimes cause problems when trying add new products into our store because of howβ¦