Review on JXMYBA by Efraine Cruise

While JXMYBA's goal is to make women feel confident about their appearance, the company's web store falls short in this regard. Their goods lack originality and personality, feeling more mass-produced than personal. While the wit in their product descriptions is amusing, it falls short of connecting with consumers on a deeper level. In addition, they contribute to perpetuating unrealistic beauty standards with their absence of inclusive marketing and product imagery. Inclusion and real connection must be top priorities for JXMYBA if they are serious about empowering women.