The ease of use, I can create my app in minutes from start-to finish! There are so many features you need for your business but it's easy enough anyone with basic knowledge about programming could do this themselves as well if they wanted too :) And best part? They have live chat support which was very helpful when we were building our application at first!! Nothing really comes up anymore - just keep using them because there will always be something new being added by someone else who has run into an issue before us ;) We're able solve problems like adding additional payment methods (such as PayPal), integrating customer service systems suchas Zendesk/Zoho CRM etc..