The research team is very thorough with their work, they conduct in-depth interviews to understand what our customers want from us before we can even start building features or products! They also pay attention to detail, ensuring that every aspect of each project gets covered including market size, competition analysis, customer value proposition etc., This ensures you are working towards solving real problems for your target audience rather than chasing trends.
I haven't found any downsides so far but if there's anything - it will be great feedback from my colleagues who have used them previously. We've been using De Matteo for several years now as part of an internal innovation process within our business which has helped make sure all new product ideas come directly from user needs identified through qualitative data collection (interviews).