I would give this product 10 stars if I could. Incredible quality from the moment you take it out of the box. Nothing flimsy or crappy here. Solidly built from the cable to the strain reliefs and the connectors themselves. Mediabridge - Please manufacture this coiled cable in a standard USB male to female configuration. And in iPhone connectors - both new and old style. YOU'RE WELCOME! Advice to my fellow Revain buyers - spend a few bucks more and buy this cable. He's worth his money. UPDATE: Unfortunately one of these cables has failed. He wasn't abused or left in a hot car. It was just a wall charger in my kitchen. It worked and then didn't work the next time I connected my phone. I thought it was my charger but after connecting the backup cable I found everything was fine and the cable was dead. Tried the cord in the cigarette lighter socket and finally found out that my cord I was so happy with was crap. Such a shame. I'm telling you, these cables look and feel premium. The sad fact is that they no longer experience it. My opinion - for ## take a cheap cable. If you live 5 months, you get the same durability as my not-so-cheap cable. upset.