I bought this toothpaste because of the thin/plain packaging and wanted it for my Invisalign travel bagโ. I was pleasantly surprised that I like it even more than my regular toothpaste (Colgate Optic White). It foams very well and leaves your teeth feeling clean. In my opinion the taste is pleasant, I see that other people indicated in their reviews that they didn't like it. It's a good, regular minty flavor and not too overpowering to make my eyes water, but not too overpowering that I don't have minty breath after brushing my teeth. Great middle ground. Another thing to mention is that squeezing toothpaste is easy. It's weird to say this, but it's important to me - I can't squeeze Quip toothpaste without hurting my hand. It's easier to squeeze and doesn't bleed like Colgate Optic White.
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