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1348 Review
50 Karma

Review on Monitora Media by George Kapoor

Revainrating 5 out of 5

Easy-to Use Media Tracking Tool Helps You Keep Track of Your Marketing Campaign

I like that it is able to track media mentions for many different subjects such as health, business, and technology. It doesn’t give much flexibility with customization options but we were able to use it by adding some extra fields so I guess it could be used to meet our needs eventually. Overall I am pretty happy with the product overall. For us, this has been useful because we are able to have accurate data about what people are talking about without wasting time manually entering information into our database. I like that you can see where ads are coming from for each channel (radio/TV). This makes it easier to understand what is driving traffic versus just general viewership numbers alone! Also great if there's something wrong with an ad buy - we're able fix those issues quickly without having someone come out & spend time figuring things out ourselves because this tool helps us do all our own reporting within minutes rather than hours once they get here!

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Pros
  • The ability report across channels
  • Ability monitor TV campaigns in real
  • time vs delayed via Nielsen or other services.
  • Great customer service when needed; very helpful team who takes feedback seriously& works hard at finding solutions.
  • Good support staff available online 24x7
Cons
  • Minor Issues