I like that it is able to track media mentions for many different subjects such as health, business, and technology. It doesn’t give much flexibility with customization options but we were able to use it by adding some extra fields so I guess it could be used to meet our needs eventually. Overall I am pretty happy with the product overall. For us, this has been useful because we are able to have accurate data about what people are talking about without wasting time manually entering information into our database. I like that you can see where ads are coming from for each channel (radio/TV). This makes it easier to understand what is driving traffic versus just general viewership numbers alone! Also great if there's something wrong with an ad buy - we're able fix those issues quickly without having someone come out & spend time figuring things out ourselves because this tool helps us do all our own reporting within minutes rather than hours once they get here!