I like that it is not just an app, but rather one of many tools in your toolbox to help you build successful marketing campaigns for any business or organization! The customer service has been fantastic as well with all my questions/concerns being answered immediately by their team members who are always available via chat-room if needed during normal work hours (9am - 5pm EST). There isn't anything really specifically about this software we love besides how easy they make our job easier when working with social media platforms such as Facebook & Instagram which makes us more efficient at what we do each day!!