The ability to create forms that are extremely customizable, with very little programming required is what I like best about this product! There really isn't much else i dislike as far of my experience goes but maybe some features could be added or improved upon (such us being an easier way for users without coding knowledge/experience). This software has allowed our organization's customer service team at work great flexibility when it comes creating various types of surveys which have been used by customers who use services such as ours through online portals etcetera..