I like that you can put in your own ad units, such as carousel or slideshows of images from Instagram posts to promote other products within their ads unit category (such as clothing).
You also get points when someone clicks through one of those banners which helps with earning money! If they start showing more apps then there will be less room between them all so it makes finding what we are searching harder. It's not something i've used myself but if anyone wants some help using this platform - feel free :) They have helped me market our website/event pretty successfully by doing image swaps where people think its going too far off topic etc because no content exists at time.