White Velcro is shown in the pictures. But they have their brand name written all over it. I wanted them to harmonize and be unobtrusive. Instead, each of them is an advertisement for the company and looks ridiculous. It wasn't visible on the packaging. When I opened it to use them it was too late to return them. Now I have to buy another brand and hope it isn't also inked and just throw this one away. They last and are easy to use. If you're just using them to store your cable, that might be fine. But if you want to use them white to blend in with other decorations, they will stand out like an eyesore.
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