I like how detailed they are when it comes to their tracking tools that allows you see exactly what ads were clicked or not by your target audience which really helps in targeting better ad campaigns as well! The product can be very confusing at first but once its set up everything works great!! Definitely recommend doing this so have someone else help walk through setting anything since there isn't any tutorials out yet.
Using qways products we've been able track our conversions more accurately than ever before due them being extremely detail oriented about every step of an Ad Campaign along side all reporting metrics available within each stage makes my job SO MUCH EASIER. ! I like that it's very easy to use - no complicated features or confusing menus! The interface could be more intuitive but this isn't too much of an issue since once you figure out how everything works your time will go quickly anyway :) We've been able track our ROI quite easily using KPI reporting within their dashboard as well which was great when we needed some quick information about where things were at in terms of conversion rates etc (or lack thereof).