The best part is that it's easy to use, has many integrations (including Zapier) and works with all major CRMs. I've only been using it for about two weeks but it seems like it will be very useful. It's not free, so you need to pay for it. I'm currently evaluating if this is worth the investment or not. If you're looking for an easy way to integrate your Salesforce data with other systems/apps then definitely check out Intentico. We are solving our customer service and sales issues by integrating our Salesforce data with 3rd party apps.