I like that it's easy to use for any developer who has basic knowledge of AWS services as well as how Lambda works with API Gateway/API Management tools such as Cloudformation or Swagger UI (which can be integrated into Visual Studio Code).
It also includes support for Server Message Block so you don't have to worry about implementing your own logging solution if need arises down the road. There are some things which could make this product better but nothing major at least from my experience using their service now since October 2019 - they've been adding features constantly including new integrations etc., just keep up! We're solving our log management problem by being able to see what logs we send through APIs without having to look them over ourselves every time.