The platform looks very user friendly, it's easy for anyone without advanced technical knowledge or training in data science or coding skills to use. It also provides an API which makes integration with 3rd party systems possible. There are some minor quirks here and there but nothing major as I've come across so far - just know what those could be when looking at potential implementations! We're solving several problems by integrating our CRM system (Salesforce) with this tool. Specifically around lead scoring/scoring opportunities within different stages of sales process; however we have not yet found anything to dislike about its functionality thus far.