I work 12hr shifts, like most Americans, so in work boots 14hr’s a day. For me and most of the folks I work with wool socks are a must. They breathe a 100 times better than cotton socks and provide a little extra cushion. These are not cheap 5 for $5.00 socks. Average going rate on good wool socks are $10 - 20 a pair. These are consistent with other brands that I have purchased in quality and cost. Pairs last around 3 years.