It's very easy to use with a great UI and it helps us in predicting success factors for our content marketing campaigns. I would recommend this tool to all those who want to make their content marketing efforts more effective. We have started using this tool and we can see that the results are good as expected. The main benefit is that its easy to use. Sometimes it lags but you can easily solve such issues by changing some configuration. It gives us a good view regarding how many engagements each post is getting. And also helps us to understand what kind of posts are performing well and what's not so much.