I like that it is easy enough anyone can use, but also gives you some more advanced features if needed! It's not too expensive either so there isn't much of an issue with using this product over other similar products out in market right now (if any). The only thing i dislike about webwatchbot was when we had issues or downtime they would sometimes take awhile before updating us as well which could be frustrating especially since our site has many users visiting daily/weekly etc.. But overall great tool!! Great price point considering how powerful everything else seems nowadays compared against others costing twice what ours does ($10-$15 vs $30-40 per month).