The first thing I did was try it out on my phone and love how simple it is. It took less than 10 minutes to get up and running. I didn't think I would like it as much as I do. The idea of creating a'mind map' is great because it's freeform. You don't have to worry about editing the info you're putting into it. I think that's the best feature. This is a great tool to get organized and start brainstorming new ideas and plans. What makes this unique is its ease of use; it is really straight forward to create your own'mindmap'. Also being an online mind mapping program means there isn't any software to download or install. Just click on one button and off you go! Its super fast too which is very important when trying to come up with creative solutions quickly.