I like that they are professional & thorough in their work! They take time with you to understand what is needed for success rather than just doing something as quick or easy (as possible).
Do not be afraid of asking questions about exactly how things will look/function when completed - ask them before committing!! Look at several different options so there's no confusion later downthe road if one option looks better but costs more money due to customization requirements etc. It helps tremendously having someone who has done this typeof thing many times over throughout his career guide us along our journey from start-up phase all the way into implementation by creating an overall plan which includes every step necessary until final launch day.- Website design optimization including search engine friendly site structure / content creation strategy development using keyword research tools such as Google AdwordsKeyword Research Tool DevelopmentContent Creation StrategyDevelopmentWebsite Audit.