The best thing about this program is the ability to create different campaigns and reach out to all your contacts at once. It's very easy to use, and it makes my job much more efficient. All of our leads are organized into contact lists so we can easily see who needs what information. We have been able to keep up with our monthly marketing efforts by using this software. I wish there were some features that weren't as easy to navigate through the program, but I'm sure they will be added soon. This program has helped us take control of our lead generation and marketing efforts.