I like how easy it was for me as a non programmer or IT person to understand and use this tool. The ease of using a mobile application instead of going through all kinds of email processes made my life easier and more effective. Sometimes when you're out having lunch there are certain emails coming across your screen and if they don't have anything urgent about them then sometimes they just get forgotten! This has been resolved by crosslead and other cloud applications so now everything gets done without any hassle and it's always up to date. We are using Crosslead for our organization as a platform for all of the data related to our contracts. The ability to easily organize all of this information has been very helpful! There have not been any downsides so far. I would recommend it to anyone looking to help manage their business better. Their customer service is amazing as well. This product has helped us keep track of everything in our database.