I like that it is easy for me to use as an account executive. It makes my job easier by allowing me to track many accounts at once, see when ads are airing locally or nationally, etc. The reporting tool isn't very good nor does it have any tools for advanced users. We used it mainly because of its ease of use but we ended up not using it too much anyways. Make sure you know what your needs will be before purchasing this product. If you want something simple then go with another one. Tracking local commercials was our main need so this helped us out quite a bit.