I like how it's user friendly for beginners, but also has advanced features for more seasoned users. It's not as intuitive as other mapping software, so you have to learn the ins and outs of the program if you're new to mapping. The fact that it's free makes it a great option. Try it out. You can use it for free, so there's no risk in trying it out. If you want to use this software for your business, you'll need to purchase the paid version. This will allow you to create custom maps and add additional layers to your maps. I've used this software for personal projects, but I'm using it now for my business. I can easily map out different areas of my property and keep track of all of the improvements I make throughout the year.