Decker Sports: is a department store, which focuses mainly on selling everything related to sports, are several square meters of merchandise available for sale in its physical headquarters with a wide repertoire of merchandise its main objective is to achieve a better level of market, its variety is one of the strongest point of its commercial system, achieving a high interest in their consumers, establishing very modern payment channels, its variety in equipment covers different categories, from very small objects to complete training courts, its page is a digital alternative that has its store so that there is a digital display of its merchandise, you can manage orders through its digital web, as it integrates a payment gateway, and the purchase process is very fast and secure, allows several payment mechanisms, mainly with the use of credit card, can withdraw in store if the customer wishes, its website design is very simple, somewhat outdated but still functional which is an important point, thanks to its level of organization can better establish a search for content, is a store that enjoys its popularity due to its level of attention that handles the customer with its advertising market, focusing on the attention they receive the customer at all times, has a section dedicated to questions and answers for a better orientation of its clientele, the idea of the department store helps a better output of the merchandise as people have a greater range of viewing content and makes possible a better business scheme, its physical store has a great level of organization and display of content, all its style is very youthful and oriented directly to many sports.