we use these placemats for our now 3 year old. we had the alphabet/color/shapes/abc's version before the animal version. helped our son learn and have fun while eating dinner. they are pretty durable, but after a year or so, we had to buy new ones because our son man-handled them and they started to curl up and get disfigured. overall, great product and I will continue to buy them as time progresses! :)
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