The ability for me as an SEO person (and content marketer) can see exactly where I should be focusing my efforts next without having someone tell/force it upon us! It's also good that they do some analysis themselves so you don't just blindly follow them like other platforms out there.
Sometimes when people aren't using Google Analytics properly or not looking at data across multiple channels - this helps give insight into what is working vs whats failing etc.. A little hard sometimes seeing which channel / page has been more successful compared to others but overall useful tool once set up correctly! Nothing really specifically dislike about exposebox itself however if your business isn't big enough then setting everything up & keeping track may take time before results start appearing.