Review on Ipsos Loyalty by Gustavo Mathew

I like that it helps us track our customers' behavior over time so we can see how they're engaging with different aspects of their experience at each touchpoint in order to adapt accordingly (e.g., by adding more self-service options or making changes to help them find what is most relevant). It's also helpful when looking for new opportunities because you get insights into which channels are working well but could be improved upon as part of your strategy going forward! Nothing really - just keep using this tool; its benefits will speak louder than anything else about why people should use/continue doing business with you via loyalty programs :) We've been able to identify some areas where there might not have otherwise even existed an opportunity before now -- e. g.: "We know from surveys conducted regularly across all segments who has engaged positively vs negatively.".