First I want them to settle on "memory foam" BS is "viscous foam" and NOT "memory foam" - memory foam builds and retains heat its shape. That soft insole is just annoying. Well - I like sneakers, I bought a lot of pairs. But I always change the insole. - Besides my dissatisfaction with the soft foam (which is unsupportive and unstable), the insole has a "bubble" profile, the edges are pinched as if to seal. This makes the insole look like it was cut for a narrow shoe. Replace them with a good supportive insole and the shoes will be great.