The ease of use! As someone who has never used an amp platform before this one was easy enough that I could roll out in days instead weeks/months like other platforms have taken me months if not years.
There were some glitches with first time users but it took them less than 24 hours (as opposed to 2+weeks)to get over those bumps. Our goal was simple - create engagement between our donors / supporters & volunteers so we can see where they are coming from when engaging around specific campaigns as well as building upon their level 1 donations which will grow into larger gifts once onboarded by us.