The flexibility that Optik offers in terms of design options and the fact that the project is being managed by the design department.Optik is a great partner for us and is there to support us on every step of the way.The only thing I dislike is that sometimes it takes a while to get the final version of the project. For our projects, we are working with Optik to create digital content and design web pages, newsletters, flyers, digital ads, social media campaigns, etc. I like that we can use it for multiple types of website design and development as well as print work. The customer service is also great! Sometimes there are issues with how something needs to be formatted so make sure you have good knowledge about what your looking at working on because they will not always tell you if its missing information. Using this platform has helped us do more print designs and give our clients better results without having to hire another graphic designer.