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Review on E Fundamentals by Mike Groover

Revainrating 4 out of 5

Great software to manage internal and client-facing analytics

The team at EF is very responsive - they always reply within minutes or hours of my request! I love that we can use it for multiple clients in our agency without having separate accounts/profiles set up (which would be expensive). It's not intuitive when you first start using this tool but if you have someone who knows how things work internally then your experience will improve quickly once everything clicks together nicely :) We're solving problems related around digital marketing campaigns across many different industries so there isn't anything specific which stands out as being great about what eFund has done thus far; however, all aspects were well thought through before implementation took place.

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Pros
  • Easy to setup
  • Very user friendly UI
  • Multiple client support with 1 login account per project / campaign.
  • Allows easy sharing between users &/or managers via email etc.No more "send me an Excel" emails!!
Cons
  • Nothing really comes immediately into mind