I enjoy how flexible it can be for our organization! We are able reach customers in multiple ways depending upon their needs at any time of day or night (even if they're sleeping.) It's helped us reduce cost by reaching more people with fewer agents needed but we love being proactive too - not just reactive like other companies do when contacting patients after hours / weekends etc.. Sometimes getting outbound texts back from certain numbers takes longer than normal because you have no agent available which causes confusion between reps who work off-hours/weekends vs those working during regular business hrs., however this problem has been solved since adding an extra rep into team so now there aren't issues anymore :) Great product - great support staff as well!! Would highly recommend purchasing both products together instead buying them separately because then all benefits will still apply even better once combined..